Category: Business Products & Services

Global Expansion and the Need for an Effective Distribution Channel Strategy

By William Hendrix March 19, 2019 0


Successful companies have a fundamental understanding of what their customers want and how to provide solutions they will buy. They also understand where and how their customers want to buy. This success is ultimately dependent on the efficiency and scope of the company’s go-to-market strategies. Therefore, optimizing their distribution channel strategy is a crucial factor to companies achieving sustainable growth and competitiveness in both their domestic and foreign markets.

The rise of emergent market middle class and the resurgence of developing economies in the past two decades have accelerated globalization at an exponential rate. Tantalizing new opportunities in regions such as South East Asia and the Gulf Cooperation Council are complicated to achieve but impossible to ignore. Most companies are aware that global expansion carries risks but few truly appreciate the need for a comprehensive market entry strategy and the supplemental research. This is understandable; domestic success often breeds complacency and even undue confidence, the idea that “if it works here, it will work there” is not an uncommon one in the contemporary SME. Not uncommon but dangerous, understandable but avoidable. Many companies experience significant setbacks in growth and even bankruptcy following inefficient market entry.

Weaknesses and inefficiencies within a company’s distribution network can have detrimental consequences to both short-term financial results and long-term competitiveness. Additionally, poorly managed distributor relationships are an entirely preventable drain on supplier’s resources. These effects are significant within a domestic market but in a foreign market they can be disastrous. Potential consequences arising from ineffective market entry are poor-fit partners (often with exclusivity contracts); misaligned distributor objectives and cultural conflicts that disrupt channel partner relationships before they have a chance to succeed. This inevitably results in a failure to reach end-users allowing competitors the opportunity to establish significant market presence in your absence.

To achieve successful market expansion companies must engage in comprehensive market research to ascertain, not only the economic status and cultural preferences of the target market, but also to investigate the key players in their sector and the best-fit partners to sell their product and, ultimately grow their business. The factors to consider are numerous and diverse. Market maturity can guarantee stability and sustainability but may yield low margins through competitive pricing in a saturated market. Alternatively, emerging markets may yield greater margins at greater risk. Effective research applied to a methodical channel development strategy will reveal the intricate details of a target market, allowing suppliers to make truly informed decisions. When eventually a supplier is faced with choosing a distributor, they would do well to consider potential future market entry strategies. Larger distribution companies often have presence in multiple markets so a single long-term contract could yield multiple market entries facilitated by an ally that knows those markets well.

Market expansion is not just that, it is also a diversification of a company’s market portfolio. To maximize opportunity and dilute risk, companies should avoid over concentration in one region or sector and the eternal temptation of putting too many eggs in one basket!

International expansion of a company can be challenging but a comprehensive and methodical strategy that is founded in considering the
distribution channel needs of each market separately will yield success. For any company considering or currently initiating expansion and diversification, start now! Develop and apply a global distribution channel strategy to support more effective business strategies, increase profitability and drive sustainable growth.

Air Bubble Film Machine

By William Hendrix January 9, 2019 0

Air bubble film machine extrusion is scientific and reasonable structure design, smooth and reliable running and convenient operation and maintenance. Polyethylene air-cushion film (also called polyethylene bubble film), which is divided into two kind: ordinary polyethylene air-cushion film and composite polyethylene air-cushion film, is a kind of packing material which has been widely used at present. It not only has good cushioning effect, shock resistance and heat-sealing performance, but also has such advantages as good corrosion resistance and transparency , etc. So it has been widely used for packing, household wares, post parcel, bicycle , polyurethane furniture, etc.1.This air bubble film machine’s aircrew adopts the disposable shaping craft. 
Air bubble film machineair bubble film

1.This air bubble film machine‘s aircrew adopts the disposable shaping craft. 
2.The air bubble film machine is our factory that draws demotic and international advanced technology extensively, through a large number of production practic eses in having ordinary equipment originally, develop, designing,can produced polyethylene compound bubble(cushion) membrane in succession.
3.Designs science, practical. Rational in structure of the air bubble film machine.
4.The main machine and the composite parts can realize ganged frequency-converting.
The frequency converting is stable and accurate. The temperature control adopts PID intelligent temperature control.It is energy saving ,environmental and aureate.The composite parts can adjust pneumatic control which can saves a lot of time and efforts.

Model: KDPEG-1000 KDPEG-1200 KDPEG-1500 KDPEG-2000;
Main&minor Screw Dia.: 60mm/50mm 65mm/55mm 85mm/65mm 95mm/70mm;
Film width: 1000mm 1200mm 1500mm 2000mm;
Output: 120kg/h 160kg/h 180kg/h 250kg/h;
Total power: 75kw 95kw 120kw 165kw;
L/D: 28:1 28:1 28:1 28:1;
Linear speed: 1100m/hour 1100m/hour 1100m/hour 1100m/hour;
Weight: 5T 6T 7T 9T;

Kingdom Machine co,ltd
Mobile:0086-1358812663; 0086-13088651008;
Whatsapp/Viber/tango:+86-13958812663;  
Tel.:0086-577-66881211; Fax:0086-577-66881311;
[email protected]; [email protected];
Skype:kingdombillwang
www.kingdommachine.com;
Ruian Economic Zone,Wenzhou,China